Marketing and Sales | Michigan Ross – Stephen M. Ross School of Business

Marketing


Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world. 
Michigan Ross is pleased to announce that Sharon F. Matusik, current dean of the Leeds School of Business at the University of Colorado Boulder, has been appointed as our next dean. Learn more about Dean Matusik’s impressive background and record of leadership, as well as her future appointment.
The University of Michigan Board of Regents approved Sharon Matusik to serve a five-year, renewable term as dean of the Ross School of Business beginning Aug. 1, 2022.
Maybe you’re set on becoming a chief marketing officer one day, or perhaps you’re still thinking about whether or not a role in marketing and sales could be right for you. Whatever your interest level, Ross offers an abundance of marketing and sales resources, action-based opportunities, and career support that you can use to your advantage.
The Michigan Ross Career Development Office (CDO) offers a number of ways you can explore a marketing and sales path, including through personal and career exploration resources. CDO also provides job search coaching specific to marketing and sales recruiting, along with interview preparation and job negotiation training. Benefit from access to a career coach who specializes in helping students prepare for and find roles in marketing and sales, or connect with CDO peer coaches on similar career tracks. CDO also has a dedicated Industry Relations Manager in marketing/sales who manages relationships with companies and sources opportunities for students. 

Marketing & Sales Career Coach
Annette Ferguson
Industry Relations Manager
Gain the insights needed to think like a marketer and the tools needed to execute successful marketing interviews from CDO’s Marketing Action Network. This program focuses on exploring various marketing roles, job search and networking strategies, behavioral interview preparation, and how to use marketing frameworks to answer mini-case/technical questions. Participate in a mix of learning formats, interactive group coaching, and mentorship opportunities with marketing peer coaches.
Collaborate with academic and peer advisors to develop an individualized course plan to help you meet your academic and career goals. Identify courses and opportunities at Michigan Ross and across U-M that will stretch your skills and help prepare you for success. Examples of elective courses that students interested in marketing and sales may want to consider are included below. 
 
Social Media and the Changing Nature of Business Communication – BCOM 329
Law of Marketing – BL 413
Consumer Behavior – MKT 313
 
Marketing Analytics – MKT 418
Strategic Marketing for Product and Brand Managers – MKT 430
Customer Experience Value Creation – MKT 450
Experience for yourself what a career in marketing or sales could look like. Spend a term helping a company or organization solve a real marketing or sales challenge through this Capstone Multidisciplinary Action Projects (MAP) course for BBA seniors.
Develop a marketing plan to position Butterball Farms as the leader in customized flavor solutions.
Create an effective and sustainable operation plan and go-to-market strategy.
The BBA Marketing Club places talented undergraduate business students pursuing marketing careers in a wide variety of industries throughout the United States and the world.
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Pi Sigma Epsilon is a coed professional business fraternity specializing in management, marketing, and sales.
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Get to know more about the sales function and what it actually means to work in sales. In addition to completing specialized sales courses, students in the Cappo Sales Track explore career development and recruiting opportunities for jobs in sales.
Cappo Sales Track
Discover the ways in which digital marketing is shaping every area of business through the Yaffe Digital Media Initiative, whose dynamic programming includes a high-profile speakers series and on-campus workshops.
Yaffe Digital Media Initiative
Turn data into insights and insights into action through Marketing Lab, which gives you access to cutting-edge marketing resources like Nielsen’s Answers on Demand and Tracx.
Learn more about the Michigan Ross experience of other BBA students with an interest in marketing and sales careers.
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