Five Marketing Automation Trends to Watch Through 2022 – MarTech Series

MarTech Series – Marketing Technology Insights From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process.Despite how far it’s come, automated marketing will continue to scale, with global spending on marketing automation software slated to grow to reach $25 billion, a sevenfold jump from where it […]

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6 Automation Tools to Boost Your Content Marketing – MarketingProfs.com

by Nisha Prakash Marketers need 1-6 hours to create a single piece of content, according to a study done by CoSchedule. Although the impact of smartly created and targeted content is high, spending so many hours on just one piece of content is not ideal.Content automation can save you a tremendous amount of time, resources, […]

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Workato’s Second Annual Work Automation Index Shows Automation Surging Beyond IT – Macau Business

SINGAPORE – Media OutReach – 16 June 2022 – Workato, the leading enterprise automation platform, unveiled today its second annual Work Automation Index, the company’s data report focused on the key trends that shaped automation over the past year. For this year’s report, the anonymized data was collected from 900 midsize to enterprise Workato customers […]

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Marketing Automation vs. Customer Journey Orchestration – CMSWire

CMSWire’s customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.When it comes to CX approaches, marketers need to choose between two different strategies: marketing automation vs. customer journey orchestration (CJO). While marketing automation is often part of customer journey orchestration, the […]

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GetResponse Launches Enhanced Ecommerce Marketing Automation Solution – MarTech Series

MarTech Series – Marketing Technology Insights GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. Ecommerce marketing automation helps online store owners scale their businesses in an automated manner— increasing revenue and sales.Marketing Technology News: GetResponse Announces Conversion into Joint-Stock CompanyWe pushed our existing Ecommerce integrations to a new level […]

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Lob launches direct mail automation platform – TechTarget

Getty ImagesDirect mail marketing is making a comeback, thanks to millennials’ enthusiastic response and marketing automation technology that reduces the cost, environmental impact and the general nuisance it caused in past decades.Lob, a direct mail automation vendor, hopes to capitalize on the revival of paper marketing mail. The company released a no-code web platform on […]

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Marketing Automation- Making Business Easy – Martechcube

Marketing has evolved over the years with the advancement and innovation in marketing technology. In recent years, technology has brought massive disruptions to traditional marketing efforts, requiring firms to adapt how they operate or adopt new strategies to remain competitive.You might have come across the term-marketing automation, but even if you haven’t, you need not […]

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