The 2023 Digital Marketing Salary Guide is here! – MarTech

MarTech » Marketing management » The 2023 Digital Marketing Salary Guide is here!Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker.  If you’re looking to advance your […]

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Zeta Announces Promotion of Matthew Mobley to President of CRM – MarTech Series

MarTech Series – Marketing Technology Insights Zeta Global , a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, announced the promotion of Matthew Mobley to President of Customer Relationship Management (CRM).A leading executive in the marketing technology sector with a stellar track record of success, Mr. Mobley joined […]

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Using analytics to optimize marketing spend and drive sales – MarTech

MarTech » Data » Using analytics to optimize marketing spend and drive sales“Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference.The used car retailer […]

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Stakeholders: Getting started with the Agile Marketing Navigator – MarTech

MarTech » Agile marketing » Agile marketing navigator » Stakeholders: Getting started with the Agile Marketing Navigator We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, […]

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Governing AI: What part should marketing play? – MarTech

MarTech » Marketing artificial intelligence (AI) » Governing AI: What part should marketing play?If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. If you don’t, one needs to be created.In my last article, I shared the key areas for […]

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Five Marketing Automation Trends to Watch Through 2022 – MarTech Series

MarTech Series – Marketing Technology Insights From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process.Despite how far it’s come, automated marketing will continue to scale, with global spending on marketing automation software slated to grow to reach $25 billion, a sevenfold jump from where it […]

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Lytics Names Jeff Seacrist as SVP, Product & Product Marketing – MarTech Series

MarTech Series – Marketing Technology Insights Lytics, the next generation customer data platform (CDP), announces that Jeff Seacrist has been named SVP, Product & Product Marketing. Seacrist joins Lytics from Oracle, where he was formerly VP, Product.“Jeff is an incredibly accomplished and admired product and product marketing executive,” said Jascha Kaykas-Wolff, President, Lytics. “With the […]

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Future Without Cookies: Understanding Omnichannel Marketing – MarTech Series

MarTech Series – Marketing Technology Insights The era of cookies is over, and while it’s been a long time coming, the last few years have certainly accelerated this digital transformation and ushered us into a new era.Concerns over privacy are taking a front seat in the minds of internet users and marketers alike. Traditionally, cookies […]

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The Most Common Types of Affiliate Fraud: Avoiding Five Finger Discounts on Retailers’ Ad Budgets – MarTech Series

MarTech Series – Marketing Technology Insights Most marketers are familiar with the affiliate marketing model, which involves either an individual or a company earning commissions from the process of promoting the product or service of an advertiser. Affiliate marketing is having its moment, exploding in popularity in recent years. In a post-COVID world, it’s been […]

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SMMVALY Launches Their SMM Panel Boosting Services for 2022 – MarTech Series

MarTech Series – Marketing Technology Insights SMMVALY, a reputed SMM panel, helps businesses grow their social media presence by increasing web traffic and generating more significant sales and revenue. Their focus is on helping businesses be found online through such strategies as social media marketing.Social media marketing, also known as SMM, allows businesses to publicize their […]

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